Portfolio Design (and Eye Rolls)

From Luke Wroblewski’s notes on Mike Montiero’s An Event Apart talk, “What Clients Don’t Know (and Why It’s Your Fault):

Your portfolio needs to explain that you’ll create things custom tailored for clients. Use your previous work as a prop –a visual aid for telling stories. Clients can’t see themselves in work you do for others but they can see themselves in similar problems or situations. Talk about your problem solving experience.

I’m redesigning my site right now, and this is pretty good advice. Also:

Eye rolling is not a design skill.

(via Jeffrey Zeldman)